A strategy based on more data the better is undoubtedly the best way to mine for the truth in uncertain conditions. But it is distracting when it comes to the sales oriented creative Marketing Playfield.
It's creative power that drives advertising success. Based on a known set of KPIs that set the boundaries for developing the best strategies and campaigns to acquire and service the customer at the most efficient level.
Based on 25 years of Direct Marketing Success for leading Brands and Marketers we can leverage Sales with a less-is-more Approach by working out the Core KPIs that really drive your business.
By planning and designing your Marketing Process we develop your individual MarketingTrack System so that it becomes your Foundation for Marketing Success, driven by a better strategy and creative approach. Leveraging creative testing built on real market response instead of crunching endless numbers, that will not lead to marketable and growing segments.
You can run your campaigns based on a big All-In-One Solution but it's likely more sensible to build a strategic tool environment by leveraging proven standard measurements tools enhanced by special solutions.
Thriving for a less-is-more Approach saves on resources and prevents misleading energies. Developing the best visual Reports and Dashboards is not a matter of data quantity but of pure relevance – and inspiring design.
Designing your MarketingTrack Dashboard requires the right Toolset that allows to focus on what is important: Thriving for the better Creative that sells at the Best Level.
It requires the perfect playground to smooth on process and leverage on time and effort. Using a smart Toolset delivering relevant KPI is the ground for less-is-more in Agile Marketing.
Defining your relevant KPI's
Defining and supplying the Market Data to measure up
Driving Advertising Programmatic
Tracking and analyzing results
Finally: delivering a system you can run on your own